A recent survey found that men are more likely to feel as strongly about their online communities as their offline communities, than women. The study of 2,000 households, comparing the online habits of men and women, ages 12 and up, was conducted by the USC Annenberg Center for the Digital Future.

Images are a powerful way to generate attention for products or services. That's one reason for the increasing use of photo-sharing Web sites, such as Flickr and Fotki, in PR campaigns.

While in the delivery room waiting to give birth to twins last December, Tia Mattson, senior PR and communication manager for Crocs, was busy writing a press release. Given her dedication, it's not surprising that the Colorado-based shoe company hit 1 billion media impressions last year, a number it will likely surpass in 2008.

For its second-annual Cause Roundable, PRWeek gathered marketers from agencies, corporations, and a nonprofit to share experiences in the increasingly popular area of cause marketing

As a journalist covering the PR industry, I'm astounded at the number of cause marketing programs currently in the marketplace. Every week, it seems, PRWeek covers a new campaign related to a worthy cause - from cancer research and ending poverty to the environment and education.

NEW YORK: As cash-strapped Americans cut back on their spending, companies respond with value-based campaigns.

ITHACA, NY: The Johnson School at Cornell University named Coyne PR its AOR, focusing on raising the graduate business school's brand awareness.

WASHINGTON: The AARP launched a viral video effort on October 21 to cap off a two-year voter-registration and get-out-the-vote campaign.

The unbranded effort from the pharmaceutical company will help "reinforce Merck's leadership in HIV and AIDS," said Peter Matheson Gay, SVP at Cohn & Wolfe, which is AOR for the company's infectious diseases portfolio.

Nestle and McDonald's profits are up; Republican Party spends thousands on wardrobe for Palin; McCain struggles to secure Hispanic Vote; and more