ATLANTA: Orkin Pest Control launched a cause campaign, Fight the Bite, with a goal of raising $100,000 for 10,000 insecticide-treated bed nets for use in Africa. PR firm Jackson Spalding is handling the campaign.

A PR campaign designed by students at Hunter College in New York, and sponsored by the Coach fashion label, is coming under criticism for promoting a fake persona complete with a Facebook profile and blog, according to AdWeek.

NEW YORK: Staples kicked off its annual Back-to-School campaign May 1 with the addition of a new cause initiative, DoSomething101. com.

WASHINGTON: The Poker Players Alliance (PPA) is launching a voter registration effort during the World Series of Poker (WSOP) in Las Vegas, which begins May 31 and runs through November, with the aim of rallying support for reversing or blocking federal and state laws that prohibit gambling on online poker.

From the Web to its role in 1,800 annual events, the company is touting its environmental efforts

If I could hire any two people in the world to join my PR consultancy, who would they be?

Certain elements can be prepared beforehand and used in a pinch if the time comes, finds Craig McGuire

Entergy, a Fortune 500 energy company, gave its April 25 periodic analyst meeting a No Country for Old Men theme, including dialogue and imagery from the controversial, Oscar-winning film.

NetApp's corporate marketing and communications team has worked hard to help redefine the company for a variety of different audiences.

Wine Enthusiast Co. is using a casual, inviting experiential marketing event, "Toast of the Town," to promote its eponymous publication and brand products to novices and experts alike - much like a wine tasting aims to showcase the product rather than put off the consumer with affectations of the industry.