SANTA CLARA, CA: McAfee selected Red Consultancy as its consumer AOR. The six-figure contract adds consumer duties to the firm's existing corporate and enterprise responsibilities. The selection followed a competitive bid by six agencies.

SAN FRANCISCO: EA Sports launched a new global sub-brand to strengthen its appeal among casual video-game users.

The battle for Newsday continues, but Rupert Murdoch appears confident that News Corporation will win the bid for the Long Island newspaper, despite Cablevision's recent $650 million bid.

The campaign aims to collect 1 million volunteers to pledge their time or money in support of bringing freedom to Burma and releasing political activist Aung San Suu Kyi from house arrest.

n a recent Corporate Profile on Fiji Water, PRWeek's Kimberly Maul wrote about a number of plans the company recently put in action to spread the message that bottled water can be good for the environment.

Since joining forces in May 2006, Goodman Media International (GMI) and The Access Project have worked to promote Access Project's mission of creating and maintaining public health programs in Africa.

Who is your client and what are its media goals?

LOS ANGELES: Hess Natur, a German-based mail-order apparel brand that is organically sourced and manufactured, named Bullfrog & Baum (B&B) its AOR, tasking the agency with the promotion of its US debut planned for this July.

Say "I Love New York," and images of the Statute of Liberty, corner hot dog stands, and tourists packed in mid-town immediately come to mind. Well, not for long.Today, Gov. David Paterson (D-NY) and state officials unveiled a plan to expand that vision with a new ad and marketing campaign to drive tourism throughout New York state, reports the New York Times.

ATLANTA: Orkin Pest Control launched a cause campaign, Fight the Bite, with a goal of raising $100,000 for 10,000 insecticide-treated bed nets for use in Africa. PR firm Jackson Spalding is handling the campaign.