Briggs & Stratton (B&S), maker of outdoor gas engines and power equipment, aimed to refresh Diamonds in the Rough (DITR), its 6-year-old program for refurbishing youth baseball fields.

MINNEAPOLIS: General Mills launched a new multicultural outreach campaign, targeting African-American women, with help from the National Council of Negro Women (NCNW).

CHICAGO: The American Red Cross of Greater Chicago launched a brand awareness campaign aimed at the city's Hispanic residents. It will get a boost with the introduction of three murals in Hispanic neighborhoods starting September 15.

TOPEKA, KS: Payless is celebrating Hispanic Heritage Month and reaching out to the Hispanic community by selling bilingual necklaces and donating the proceeds to the Hispanic Scholarship Fund (HSF).

ASHLAND, OR: Dagoba Organic Chocolate recently kicked off "Seed the Day," a new effort to connect consumers with the urban gardening movement and further Dagoba's brand messaging of eco-awareness.

The tragedy of domestic violence against women and children is unfortunate, and occurs largely outside the awareness of the media and general public.

The general consumer trend of health and wellness has infiltrated the beauty market, and many brands are taking this into account for their communications plans.

TNS shareholders have until August 29 to accept WPP's offer.

DKC has worked with The Fund for Veterans Education since November 2007 to educate the public on the gap between the cost of a college education and the funding the GI Bill provides to cover that cost.

Activist investor Carl Icahn was appointed to the Yahoo board, Virgin Mobile rebrands its stripping campaign, Dark Knight breaks records, and more