Yum Brands - home to KFC, Pizza Hut, and other restaurants - wanted to celebrate its tenth anniversary in a way that recognized the company's efforts to fight hunger, as well as its business results.

For a generation of kids taught to worry about the SAT before they can even color in the lines, the intense focus on achievement can lead parents, educators, and other influencers to dwell more on the negative aspects of performance, than the promotion of a positive world view. Enter Pepperidge Farm Goldfish's Fishful Thinking campaign.

This year, PRWeek will visit eight cities where an industry close to that respective region will be discussed. For each event, leading PR pros from a variety of firms, companies, and other organizations will gather in a roundtable discussion about the issues affecting them and their peers. Keith O'Brien and Aarti Shah were in San Francisco to discuss the technology industry.

"Green" is everywhere, especially in the media.

Although Earth Day is April 22, Wal-Mart launched a month-long multimedia campaign to promote its green efforts and to encourage green shopping and other earth-friendly habits among its customers.

After 40 years of work with global poverty, the nonprofit attempts to reach a new audience

WASHINGTON: The Alliance for Climate Protection is teaming with Al Gore on a new effort titled "We Campaign," which will use media outreach and advertising to drive initial interest.

WASHINGTON: The 13th annual Kick Butts Day on April 2, sponsored by the Campaign for Tobacco Free Kids', will feature grassroots events that support federal legislation to tighten regulations on tobacco by designating it as food.

Spring-training games don't mean much, many opine, unless something occurs that has an impact on the regular season. Last Tuesday in Blacksburg, VA, baseball's most storied team shattered that theory.

The rate at which communicators are embracing social networking as a useful corporate tool continues to amaze.