NEW YORK: Staples kicked off its annual Back-to-School campaign May 1 with the addition of a new cause initiative, DoSomething101. com.

From the Web to its role in 1,800 annual events, the company is touting its environmental efforts

NEW YORK: Munchkin, the infant and toddler product company, hired Formula to promote its upcoming cause campaign, Project Pink, that encourages mothers to get a breast exam.

In May 2006, casual loungewear brand So Low, based in LA, was only selling on the East Coast. The company looked into building a presence on the West Coast, but after conducting new research on the brand, it found that the age group it was targeting, 25 to 35, was too old.

Bottled water will always have its various uses, but when the average consumer typically is not far away from a source of clean, free tap water, the production and disposal of it can become wasteful.

When the House of Blues Hotel in Chicago came under new management, the executives saw the chance to rebrand. With an upscale look and a twist on typical amenities, they could position the hotel among the top luxury hotels in the city, but avoid the stuffy connotations.

Tans have faded in and out of style as predictably as they do the skin.

The recruitment agency is using current events, CSR, and more to raise awareness of its offerings

Yum Brands - home to KFC, Pizza Hut, and other restaurants - wanted to celebrate its tenth anniversary in a way that recognized the company's efforts to fight hunger, as well as its business results.

For a generation of kids taught to worry about the SAT before they can even color in the lines, the intense focus on achievement can lead parents, educators, and other influencers to dwell more on the negative aspects of performance, than the promotion of a positive world view. Enter Pepperidge Farm Goldfish's Fishful Thinking campaign.