Marni Hale knows that the German company Bosch and Siemens Home Appliances Group (BSH) might not be on the tips of consumers' tongues in North America. Yet, she is making sure its brands, Bosch, Thermador, Gaggenau, and Siemens, stay top of mind.

We're steering through a financial crisis that has devalued home prices, put thousands out of work, and capsized the finance sector. Questions abound. For people facing mortgage payments, rising costs of living, dwindling investments, and the fear of losing their job, these questions aren't rhetorical.

In a November 21 post to GM's Fast Lane blog, vice chairman Robert Lutz deflected speculation about the US auto industry's appeal to Congress. "

Whether it's a film premiere or star-studded gala, having a red carpet can bring buzz and more media to an event. But red carpets shouldn't be limited to entertainment PR and Hollywood events.

With so many different goals and target audiences, university PR can be a challenge

The Tribune Co.'s December 8 decision to file for Chapter 11 bankruptcy protection to restructure about $13 billion of debt is the latest blow to a media industry pained by financial strain and poor advertising revenues.

Who is your client? What are its media goals?

The Big Three lobby for federal aid with online campaigns; MySpace partners with Google; Oprah talks about her weight gain; and more

While apparel brand Uniqlo has sold its Heat Tech product to about one in three people in its native Japan, it is new to the US, where the only Uniqlo store is in New York City. As part of a larger marketing strategy to introduce the product in America, the company launched a PR effort that would enable consumers to interact with the product.

TORONTO: George Brown College selected Apex Public Relations as its AOR. A key part of the strategy will be trying to reach new Canadians, a segment of the population that is underemployed, said Ken Evans, VP, Apex.