Who is your client? What are its media goals?

John Ellis, a then 17-year-old with hepatitis B, decided to ride his bike from his hometown of Pensacola, FL, to Philadelphia, PA, to raise awareness about the disease for the Hepatitis B Foundation.

Election inspires marketers; Starbucks' free coffee promotion runs afoul election law; Dunkin' Donuts twitters; and more.

Web dominates presidential campaign; brand trust falling; questions on polls remain; and more.

Real-time communication tactics such as Twitter are providing technology-focused companies with a way to quickly address consumer concerns.

With turmoil in financial markets, reverberations continue to spread throughout the economy. Volatility continues, its impact felt across industries around the world. As fortunes shift, companies need to communicate new priorities to stakeholders. Even for companies not directly affected, stakeholders will want to know what the current situation means and how their company will be affected in the long term.

Opportunity in startup comms?; Best Buy testing new logo; Joe the Plumber is a no-show; and more

Americans spend nearly $44 billion on plants and plant care products each year, but more than a third of plants die within a year of purchase, according to the National Gardening Association. Last week, Red Consultancy helped launch a product that brings the Web to gardening: The EasyBloom Plant Sensor.

NEW YORK: The Sharper Image recently named Kwittken & Co. as its AOR to assist in the brand's relaunch. It recently filed for bankruptcy and was acquired by Hilco Consumer Capital, Gordon Brothers, and Bluestar Alliance.

PRINCETON, NJ: Church & Dwight Co.'s Trojan condom brand recently kicked off its largest online initiative, "Evolve One, Evolve All," in partnership with MTV Networks Digital Fusion. The condom maker hopes to provide young US consumers with an outlet to discuss sexual health in an engaging environment.