MySpace's marketing and communications teams are collaborating to expand the site's offerings while defending its core business against rivals.

SAN FRANCISCO: T-Mobile and Google launched the carrier's G1 phone - the first smartphone that runs on Google's long-awaited Android operating system - through a collaborative marketing effort.

Tech practitioners have the nearly impossible task of keeping up with the constant permutations in social media and advising clients on which strategies will best meet their objectives. In order to provide successful counsel, some firms are finding that turning the spotlight inward is a good way to enhance expertise.

THOMASVILLE, NC: Thomasville Furniture Industries will introduce its new Darryl Carter Collection in October, with an event-driven campaign geared toward attracting a younger demographic.

President Bush addresses the nation regarding bailout plan; Americans express mixed feelings about increased e-mail access; Lance Armstrong races to increase cancer awareness.

No matter what you call David Blaine - stuntman, magician, or idiot - he merits some respect for being an "endurance artist." Really, you couldn't hang upside down over Central Park for 60 hours straight. So stop being such a hater.

Media outlets are using nontraditional ways to extend the brands of their core products

ALBANY, NY: Silhouette, an international sun and ophthalmic eyewear company, is launching its first big US campaign in several years, in an effort to shift its positioning from fashion trends to personal beauty and wellness trends.

Efforts for city-themed vodkas show marketing creativity always has a place in Absolut's world

The next time the woman standing in line behind you at Starbucks asks why you ordered that particular drink, be honest. It could be VP of global communications Valerie O'Neil.