'My Own Worst Enemy' is canceled; Snapple gets a makeover; China loosens media licensing restrictions; and more

Network managing editor to leave for 'Fast Company;' 'New York Times' stock hits another yearly low; QVC, 'Economist' to cut staff

Changes at Silicon Valley's rumor hub; John Edwards reputation on the line; EA aims for women; and more

This week, MGM introduced channels on YouTube to show full-length movies, popular TV shows, and well-known clips

Placing clients on morning shows is becoming harder, but well-focused pitches increase visibility.

By now, few in the PR industry still need to be convinced of the power of digital marketing. Yet for those companies still hesitant to make the leap, The 2008 PRWeek/Burson-Marsteller CEO Survey provides further proof. The survey, which polled 200 non-agency CEOs, shows that in the coming year, 67% of respondents plan to spend "much more" on digital marketing.

Eva Chen, Teen Vogue beauty and health director, enjoys a confluence of her pre-med knowledge of science and health with a passion for beauty. She chats about beauty trends seeing effects from the economy, the kinds of pitches she likes to receive, and the magazine's place in an increasingly Web-based teen sector.

CEOs are increasingly relying on digital media tactics in their marketing plans, finds the 2008 PRWeek/Burson-Marsteller CEO Survey.

NEW YORK: Diverse consumer-facing companies, ranging from Tropicana to Liberty Mutual, sought to tap the excitement running up to the presidential election by creating accompanying PR efforts.

ROLLING MEADOWS, IL: Thermos launched a campaign called "Hydration for All" on November 3 to educate consumers about the health benefits of drinking water and to promote its Intak, a new Bisphenol A (BPA)-free Thermos.