GPS isn't new technology, but it's gaining new allies. Apple's recently updated iPhone added GPS capability, which the first version lacked. Its users will be able look up locations and obtain live traffic information. It also opens doors for companies to develop iPhone applications that leverage the GPS technology.

Rumors never truly die on the Web. Posts might linger online forever, inevitably to be found and disseminated by search engines. As such, many political candidates, or groups under fire from critics, often host "fact-check" sections on their Web sites to help set the record straight. The sections generally require little effort to maintain, but generate significant payback, say PR pros.

Wine producer's movie exposure proves to be a nice complement to its traditional comms tactics

NEW YORK: Verizon worked with interactive agency Campfire to create a new spokesperson to lend 2.0 credibility to its FiOS marketing push: A teddy bear that Twitters.

FriendsYouKnow.com launched in beta on June 9 as a paid-subscription networking site for the LGBT community, allies, and friends.

On Sunday, June 8, The New York Times asked 12 political heavyweights to explain what went wrong with the Hillary Clinton campaign. The aggregate response was: "everything."

PublicRoutes.com, a Web site offering public-transportation riders directions in major cities across the US and London, relaunched in June 2006 after undergoing a redesign (Dukas staff had a previous relationship with the site dating back to 2005).

As the social media space becomes crowded, PR pros are increasingly looking for ways to unite the media streams they follow.

Jeanine Detz turned a combined interest in fitness and journalism into a senior editor position at Shape. After publishing a book, "Ultimate Core Ball Workout," in 2005 and freelancing for a number of American Media publications, Detz joined the Shape staff as a senior editor focusing on fitness.

This year, PRWeek will visit eight cities where an industry close to that respective region will be discussed. For each event, leading PR pros from a variety of firms, companies, and other organizations will gather in a roundtable discussion about the issues affecting them and their peers. Keith O'Brien and Kimberly Maul were in Atlanta to discuss multicultural PR.