Thanks to the rise of blogs, dedicated Web sites, and new festivals, independent films are still finding their audience. Inde-pendent film publications are also seeing their audiences move online, says Todd Konrad, online editor and critic for Independent Film Quarterly.

As many veteran journalists accept buyouts or leave the profession for other reasons, there is a younger generation ready to take on the challenges of reporting in a new age.

The political figure claiming victory after Tuesday night's Democratic primaries in North Carolina and Indiana wasn't a Democrat, it was radio talk show host Rush Limbaugh.

SAN FRANCISCO: EA Sports launched a new global sub-brand to strengthen its appeal among casual video-game users.

CHICAGO: Encyclopedia Britannica is promoting its online information as a free service to Web publishers, and has hired Holtz Communication & Technology (HC&T) to focus PR efforts on bloggers.

The battle for Newsday continues, but Rupert Murdoch appears confident that News Corporation will win the bid for the Long Island newspaper, despite Cablevision's recent $650 million bid.

I recently spent time with a Boston University (BU) PR class of 20 or so students to discuss the profession they are likely to enter.

n a recent Corporate Profile on Fiji Water, PRWeek's Kimberly Maul wrote about a number of plans the company recently put in action to spread the message that bottled water can be good for the environment.

Say "I Love New York," and images of the Statute of Liberty, corner hot dog stands, and tourists packed in mid-town immediately come to mind. Well, not for long.Today, Gov. David Paterson (D-NY) and state officials unveiled a plan to expand that vision with a new ad and marketing campaign to drive tourism throughout New York state, reports the New York Times.

A PR campaign designed by students at Hunter College in New York, and sponsored by the Coach fashion label, is coming under criticism for promoting a fake persona complete with a Facebook profile and blog, according to AdWeek.