Customer and media education is key as the 13-year-old company discusses its evolution

NEW YORK: Financial services companies in good standing are aggressively communicating with customers and the media during this time of great economic uncertainty.

President Bush addresses the nation regarding bailout plan; Americans express mixed feelings about increased e-mail access; Lance Armstrong races to increase cancer awareness.

Wall St. shakes up ads; 'Mad Men' wins Emmy; Hampton Inn targets college football fans; and more.

A recent study published in the Journal of Consumer Research found that multinational corporations advertising in countries with a large bilingual population should use English to promote luxury items, and a mix of English and the local language in ads for household necessities like soap, flour, and basic clothing.

WASHINGTON: The Center for Science in the Public Interest (CSPI) filed a lawsuit against MillerCoors September 8 citing its marketing practices.

The corporation aligns its external comms to ensure it has an ongoing presence and influence

Hank Greenberg, the embattled and controversial founder of AIG, liked to say: "All I want in life is an unfair advantage." Many companies would agree with that statement, although not to the extent of bending the rules. With constant chatter of impending economic doom and media reporting on severe marketing cutbacks from some of the world's largest companies, executives need to produce more with less.

Long the target of criticism over how and when it communicates risk, the FDA is addressing the issue once and for all with the formation of the Risk Communication Advisory Committee

Lehman Brothers hunts for buyer; Nationwide Financial ads tap American Idol personality; fashion outlets look to market Sarah Palin's style; and more