Hank Greenberg, the embattled and controversial founder of AIG, liked to say: "All I want in life is an unfair advantage." Many companies would agree with that statement, although not to the extent of bending the rules. With constant chatter of impending economic doom and media reporting on severe marketing cutbacks from some of the world's largest companies, executives need to produce more with less.

Long the target of criticism over how and when it communicates risk, the FDA is addressing the issue once and for all with the formation of the Risk Communication Advisory Committee

Lehman Brothers hunts for buyer; Nationwide Financial ads tap American Idol personality; fashion outlets look to market Sarah Palin's style; and more

New series at mtvU; new parents populate social networking sites; new fashion buzz words; and more

Google and NBC partner; Sprint reaches out to consumers; Cosmopolitan kicks off campaign honoring female musicians; and more.

Fannie and Freddie bailout rallies world markets; corporations monitor brands via Twitter; JetBlue sells flights on eBay; and more.

RNC opens to pregnancy and hurricane news; DTC pharma ads might not be effective, study finds; Google prepares Chrome; and more.

In November 2007, Matthew Isaacs, principal at hospitality and event company The Bloc Group, found himself being recognized by passersby on the crowded streets of New York. The reason: After hosting an event for singer John Legend, Isaacs' company was featured on Taxi TV, an ABC offering that puts news, weather, and lifestyle stories on screens in taxi cabs.

CONCORD, MA: Welch Foods (Welch's) recently chose Tonic PR as its AOR for North America.

DENVER: After several years of negative potato publicity thanks to low-carb diet enthusiasts, the US Potato Board (USPB) is using PR in a new campaign to both explain how the tuber best fits into a health-conscious lifestyle and reach out to mothers, a key demographic.