PRWeek reported on Pedigree's Dog's Rule Adoption Drive, which was part of a larger marketing campaign designed to spread the brand's internal values to a broader consumer audience.

On July 15, college football and video games will once again collide for NCAA Football '09. Tyrone Miller, PR manager of EA, said this latest incarnation will offer a more authentic collegiate football experience, including university stadiums, cheerleaders, fans, and school bands. EA hopes to demonstrate this authenticity with its PR campaign for the game, handled in-house.

Rupert Murdoch, owner of News Corp. and the New York Post, and New York Daily News chief Mortimer Zuckerman may still get a piece of Newsday.

Captivating consumers with brand messages for hours is one of the most common PR dreams, and online gaming is helping to make that a reality.

With the launch of a new brand platform, New Balance's communications team hopes to connect with consumers by tapping into their emotional connection with running.

The battle for Newsday continues, but Rupert Murdoch appears confident that News Corporation will win the bid for the Long Island newspaper, despite Cablevision's recent $650 million bid.

Annual conferences, particularly those bearing the stuffy "leadership" title, don't usually make journalists gush, but gush they did over the recent Four A's conference held in Southern California

Event sponsorships have their unintended costs, according to the New York Times. Stephanie Clifford reports on how Yum Brands CEO David C. Novak issued prepared remarks about the splendor of the Kentucky Derby, without knowing that NBC had just announced that injured horse Eight Bells had been euthanized.

Say "I Love New York," and images of the Statute of Liberty, corner hot dog stands, and tourists packed in mid-town immediately come to mind. Well, not for long.Today, Gov. David Paterson (D-NY) and state officials unveiled a plan to expand that vision with a new ad and marketing campaign to drive tourism throughout New York state, reports the New York Times.

From the Web to its role in 1,800 annual events, the company is touting its environmental efforts