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Account Change Articles
MAOF hires Valencia as AOR
Kimberly Maul
September 29, 2008
LOS ANGELES: The Mexican American Opportunity Foundation (MAOF) chose Valencia & Co., the separate public affairs arm of Valencia, Perez & Echeveste PR, as its AOR, effective September 25.
PayPal names Access AOR
Aarti Shah
September 26, 2008
SAN JOSE, CA: PayPal has consolidated its PR function, with Access Communications now serving as its AOR after a competitive review.
CDC renews Ogilvy efforts
Jaimy Lee
September 25, 2008
ATLANTA: The Centers for Disease Control and Prevention (CDC) renewed two contracts related to cancer awareness campaigns with Ogilvy Public Relations Worldwide.
Bluetooth association expects to pick AOR by November
Nicole Zerillo
September 23, 2008
BELLEVUE, WA: The Bluetooth Special Interest Group (SIG), a trade association that promotes wireless technology, is in the midst of a review for an AOR.
Rubbermaid to select new AOR for global tech unit
Nicole Zerillo
September 18, 2008
ATLANTA: Newell Rubbermaid (NR) is in the final stages of choosing an AOR to oversee its technology global business unit, which include the brands Dymo, Endicia, and Mimio.
Edelman nets Humana task
Jaimy Lee
September 18, 2008
LOUISVILLE, KY: Humana, a health insurer with 11.5 million members in the US, named Edelman its AOR after a five-month competitive review.
The North Face selects Aloft
Alexandra Bruell
September 18, 2008
SAN LEANDRO, CA: The North Face recently hired the Aloft Group as its global corporate communications firm after a competitive bid between five agencies.
Social network Imeem hires Allison & Partners
Nicole Zerillo
September 18, 2008
SAN FRANCISCO: Imeem, a social media network, recently hired Allison & Partners (A&P) as its AOR, after a competitive review, to help the company expand consumer awareness.
Targanta taps Russo Partners
Jaimy Lee
September 18, 2008
CAMBRIDGE, MA: Targanta Therapeutics, a biopharmaceutical company seeking FDA approval this year for its lead antibiotic Oritavancin, tapped Russo Partners as its AOR after a competitive bid.
Beam task is part of a 31% jump at PSB
Nicole Zerillo
September 18, 2008
MINNEAPOLIS: Beam Global Spirits and Wine has named Padilla Speer Beardsley (PSB) AOR for its Jim Beam brand. The company will work with PSB on a social media-oriented campaign.
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