MIAMI: Norwegian Cruise Line (NCL) is currently in the midst of a search for a new AOR to begin work in early June, PRWeek has learned

EAST RUTHERFORD, NJ: Adecco Group North America, the Fortune 500 staffing and HR service provider, selected MWW Group as AOR. The one-year contract is worth more than $1 million.

WOODLAND HILLS, CA: Airstream, a manufacturer of luxury travel trailers, hired JMPR as its new AOR to assist with its rebranding. The firm will help Airstream target a younger demographic of active families and professionals in their early 40s.

DENVER, CO: Atkins Nutritionals Inc. tapped Minnesota-based Kohnstamm PR, to serve as its new AOR, after a three-round review.

NEW YORK: The Food Network has hired The Dowd Agency for a brand awareness campaign to promote the fourth season of The Next Food Network Star. It includes local and national media outreach.

TALLAHASSE, FL: Sanderson Farms, a Mississippi-based chicken processor, named The Zimmerman Agency its new AOR after a multiple-round RFP.

SAN FRANCISCO: The California Milk Advisory Board (CMAB) selected Ketchum as its AOR as the organization expands to promote a wider range of dairy products to a global market.

NEW YORK: Burson-Marsteller CEO Mark Penn stepped down as chief strategist for the Hillary Clinton campaign April 6 after it was revealed that Penn, representing Burson, met with Colombia government officials to work on a free trade issue at odds with the Clinton campaign's stance.

NEW YORK: Burson-Marsteller told employees in an internal memo yesterday, April 7, that CEO Mark Penn's decision to step down as chief strategist for Sen. Hillary Rodham Clinton's (D-NY) presidential campaign will only improve the agency's business.

NEW YORK: The TJX Companies' leading off-price retailers, T.J. Maxx and Marshalls, have named Ogilvy Public Relations Worldwide to serve as its new public relations AOR, after a competitive pitch in January.