Account Change Articles

Candy & Candy seeks US AOR

Kimberly Maul May 09, 2008

LONDON: Candy & Candy, a luxury interior design and development firm, is in the early stages of an RFP for an AOR in the US.
 

McAfee taps Red Consultancy to direct consumer outreach efforts

Aarti Shah May 09, 2008

SANTA CLARA, CA: McAfee selected Red Consultancy as its consumer AOR. The six-figure contract adds consumer duties to the firm's existing corporate and enterprise responsibilities. The selection followed a competitive bid by six agencies.
 

Warnaco Group picks Kaplow as AOR

Kimberly Maul May 08, 2008

NEW YORK: The Warnaco Group hired Kaplow as AOR for its Warner's and Olga brands, effective May 1, after a multiple-round review process.
 

Piaggio USA taps Brandware

Aarti Shah May 08, 2008

NEW YORK: Piaggio Group USA consolidated the PR functions for its four major brands to one agency by naming Brandware AOR for Vespa and Piaggio scooters and Aprilia and Moto Guzzi motorcycle brands.
 

'Reader's Digest' selects DKC to revive its brand

Frank Washkuch May 08, 2008

NEW YORK: The Reader's Digest Association (RDA) selected DKC as AOR for its Reader's Digest title and corresponding Web site, focusing immediately on brand revitalization, media outreach, and content distribution.
 

Hess Natur's US debut to be managed by B&B

Alexandra Bruell May 06, 2008

LOS ANGELES: Hess Natur, a German-based mail-order apparel brand that is organically sourced and manufactured, named Bullfrog & Baum (B&B) its AOR, tasking the agency with the promotion of its US debut planned for this July.
 

Poker alliance bets on voter registration effort

Ted McKenna May 05, 2008

WASHINGTON: The Poker Players Alliance (PPA) is launching a voter registration effort during the World Series of Poker (WSOP) in Las Vegas, which begins May 31 and runs through November, with the aim of rallying support for reversing or blocking federal and state laws that prohibit gambling on online poker.
 

Sybase hires Bite as AOR after firm creates client-conflict unit

Aarti Shah April 25, 2008

SAN FRANCISCO: Sybase has selected Bite Communications as its AOR after the international agency opted to create a new division to sidestep potential conflicts with its existing clients
 

Norwegian seeks AOR

Nicole Zerillo April 25, 2008

MIAMI: Norwegian Cruise Line (NCL) is currently in the midst of a search for a new AOR to begin work in early June, PRWeek has learned
 

Adecco employs MWW for million-dollar account

Tonya Garcia April 18, 2008

EAST RUTHERFORD, NJ: Adecco Group North America, the Fortune 500 staffing and HR service provider, selected MWW Group as AOR. The one-year contract is worth more than $1 million.
 
 
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