Toolbox Articles

Media training your client, broadcasting in HD, and more

Beth Krietsch October 14, 2008

How can I prepare my client for an extremely important media interview?
 

Cause marketing benefits, bolstering a PSA, and more

Beth Krietsch October 07, 2008

How can a cause-marketing program help to build your client's reputation and brand?
 

Stretching your PR budget, pitching bloggers, and more

Beth Krietsch September 30, 2008

What are some tips for stretching my budget in 2009?
 

Corporate video placement, changes in radio, and more

Beth Krietsch September 23, 2008

Should we post our corporate video on YouTube?
 

Starting off well with a new client, viral video tips, more

Beth Krietsch September 16, 2008

How do I begin a relationship with a new client who is jaded from working with another agency?
 

Video podcasts, the impact of spokespeople, and more

Beth Krietsch September 09, 2008

PR specialists are beginning to realize that podcasts are a key option in their online and new-media efforts. How effective are video podcasts in consumer outreach?
 

Benefits of a digital résumé, strong press photos, more

Beth Krietsch September 02, 2008

Why are rich-media résumés a good idea for PR pros?
 

Pitching radio, executives as thought leaders, and more

Beth Krietsch August 26, 2008

What is important to remember when pitching radio?
 

Reinventing brands, helping clients communicate, more

Beth Krietsch August 19, 2008

How do you reinvent an iconic brand?
 

Tips on employee surveys, LGBT outreach, and more

Beth Krietsch August 12, 2008

If I conduct an employee survey for my client or company, what best practices should I follow?