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Toolbox Articles
Media training your client, broadcasting in HD, and more
Beth Krietsch
October 14, 2008
How can I prepare my client for an extremely important media interview?
Cause marketing benefits, bolstering a PSA, and more
Beth Krietsch
October 07, 2008
How can a cause-marketing program help to build your client's reputation and brand?
Stretching your PR budget, pitching bloggers, and more
Beth Krietsch
September 30, 2008
What are some tips for stretching my budget in 2009?
Corporate video placement, changes in radio, and more
Beth Krietsch
September 23, 2008
Should we post our corporate video on YouTube?
Starting off well with a new client, viral video tips, more
Beth Krietsch
September 16, 2008
How do I begin a relationship with a new client who is jaded from working with another agency?
Video podcasts, the impact of spokespeople, and more
Beth Krietsch
September 09, 2008
PR specialists are beginning to realize that podcasts are a key option in their online and new-media efforts. How effective are video podcasts in consumer outreach?
Benefits of a digital résumé, strong press photos, more
Beth Krietsch
September 02, 2008
Why are rich-media résumés a good idea for PR pros?
Pitching radio, executives as thought leaders, and more
Beth Krietsch
August 26, 2008
What is important to remember when pitching radio?
Reinventing brands, helping clients communicate, more
Beth Krietsch
August 19, 2008
How do you reinvent an iconic brand?
Tips on employee surveys, LGBT outreach, and more
Beth Krietsch
August 12, 2008
If I conduct an employee survey for my client or company, what best practices should I follow?
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