Tonya Garcia

 
Tonya Garcia is a reporter for PRWeek covering IR, corporate communications, and the products and tools serving the PR industry.
 

Recent Articles

Officials discuss government bailout negotiations; criticism for bank Web sites; companies prepare "value pitch" campaigns; and more

September 29, 2008

The $700 billion government bailout has much opposition from voters and taxpayers (and even members of Congress), but the message from the government is that something drastic, and perhaps undesirable, must be done.

Solvent financial entities boost comms amid panic

September 26, 2008

NEW YORK: Financial services companies in good standing are aggressively communicating with customers and the media during this time of great economic uncertainty.

Education on social media changes starts in-house

September 26, 2008

Tech practitioners have the nearly impossible task of keeping up with the constant permutations in social media and advising clients on which strategies will best meet their objectives. In order to provide successful counsel, some firms are finding that turning the spotlight inward is a good way to enhance expertise.

Blaine always endures, even if he does not

September 24, 2008

No matter what you call David Blaine - stuntman, magician, or idiot - he merits some respect for being an "endurance artist." Really, you couldn't hang upside down over Central Park for 60 hours straight. So stop being such a hater.

Octagon scores a sponsor for its tennis tournament

September 24, 2008

Octagon had to look for a new sponsor for the WTA event it held in Jacksonville, FL, after Bausch & Lomb bowed out after 22 years in April 2008. As of 2009, the tournament would require a new title sponsor, and Octagon, the tournament organizer, wanted to find one that would keep the tournament in Florida.

Absolut puts local flavor in new initiative

September 22, 2008

Efforts for city-themed vodkas show marketing creativity always has a place in Absolut's world

Online newsrooms serve as a helpful tool for reporters

September 22, 2008

Video podcasts, photos, and blogs have become popular platforms to enhance a corporate Web site. Often overlooked is the online newsroom. If used to house company information, multimedia components, press releases, and other details, an online newsroom can prove useful in myriad ways, particularly for media outreach

Good business

September 20, 2008

CSR campaigns are often viewed as a way to connect with consumers, but they're increasingly being used in messaging geared toward investors.

Consumers shorted at the grocery store

September 18, 2008

Customers are purchasing less at the grocery store these days, and it's not just because finances are tight at home.

FDIC targets consumer worries as crisis persists on Wall Street

September 18, 2008

WASHINGTON: Amid the crisis on Wall Street, The Federal Deposit Insurance Corporation (FDIC) sought to reassure consumers that their money is safe in the nation's banks.