Recent Articles
September 29, 2008
The $700 billion government bailout has much opposition from voters and taxpayers (and even members of Congress), but the message from the government is that something drastic, and perhaps undesirable, must be done.
September 26, 2008
NEW YORK: Financial services companies in good standing are aggressively communicating with customers and the media during this time of great economic uncertainty.
September 26, 2008
Tech practitioners have the nearly impossible task of keeping up with the constant permutations in social media and advising clients on which strategies will best meet their objectives. In order to provide successful counsel, some firms are finding that turning the spotlight inward is a good way to enhance expertise.
September 24, 2008
No matter what you call David Blaine - stuntman, magician, or idiot - he merits some respect for being an "endurance artist." Really, you couldn't hang upside down over Central Park for 60 hours straight. So stop being such a hater.
September 24, 2008
Octagon had to look for a new sponsor for the WTA event it held in Jacksonville, FL, after Bausch & Lomb bowed out after 22 years in April 2008. As of 2009, the tournament would require a new title sponsor, and Octagon, the tournament organizer, wanted to find one that would keep the tournament in Florida.
September 22, 2008
Efforts for city-themed vodkas show marketing creativity always has a place in Absolut's world
September 22, 2008
Video podcasts, photos, and blogs have become popular platforms to enhance a corporate Web site. Often overlooked is the online newsroom. If used to house company information, multimedia components, press releases, and other details, an online newsroom can prove useful in myriad ways, particularly for media outreach
September 20, 2008
CSR campaigns are often viewed as a way to connect with consumers, but they're increasingly being used in messaging geared toward investors.
September 18, 2008
Customers are purchasing less at the grocery store these days, and it's not just because finances are tight at home.
September 18, 2008
WASHINGTON: Amid the crisis on Wall Street, The Federal Deposit Insurance Corporation (FDIC) sought to reassure consumers that their money is safe in the nation's banks.