EGYPTIANS BURIED pharaohs in elaborate sarcophagi with gold and jewels to take to the afterlife. Fancy indeed, but when you're Fredric Baur, creator of the nifty Pringles potato crisp container, an empty snack tube seems a much cozier place to spend eternity.

Blake Cahill, SVP of sales and marketing for Visible Technologies, answers a few questions about social media and social media measurement in this week's Expert Q&A.

Scott McClellan and his new book, What Happened: Inside the Bush White House and Washington's Culture of Deception, continues to make headlines - many of them negative toward the PR industry.

Kate Taylor has been the arts and culture reporter for the New York Sun for two years. Prior to joining the Sun, she was an editorial assistant at The New Yorker and Slate, and interned at Harper's. She's a 2001 graduate of Harvard University.

For companies looking to target financial advisors, a consistent and useful message is what resonates.

Who knew the coffee business could be so controversial? Rachael Ray, the average person's Martha Stewart and Dunkin' Donuts spokes-eater, recently appeared in an iced coffee ad for the company sporting what she and her stylist thought was a fine looking scarf.

LOS ANGELES: PR pros who report directly to the C-suite are more likely to have more resources than those who don't, according to new survey results from The Strategic Public Relations Center at the University of Southern California (USC).

NEW YORK: Medialink's stock price dropped to under one dollar last week, reaching its lowest price in company history.

Members of the Rockefeller family are joining other Exxon Mobil shareholders in support of a resolution that would remove Exxon's CEO, Rex Tillerson, as chairman of the board. Other resolutions include a push for research into global warming and alternative energy sources, including wind turbines and lower emissions.

A popular feature on media Web sites is the "most popular" ranking, which can be a valuable reference tool for PR pros looking for trends to tap in their media relation's efforts.