The NEXT Conference
November 19 the PR industries' best gathered at the Waldorf Astoria to discuss the future of PR and what's next for the industry.
Ask a PR professional what word - or phrase - he or she thinks will best describe the next year or two, and you'll likely get a variety of answers.
When moderator Andrew Heyward, the former CBS News president, asked that question to the folks gathered at the What's Next for the Media roundtable at the PRWeek NEXT Conference, most replies regarded technological advancements.
Among the answers: "transparency," "speed and volume," "implementation," "keeping up," "time management," and "Twitter."
CLICK HERE to hear what others had to say.