The Image Articles

The fade fad

Alexandra Bruell April 21, 2008

Tans have faded in and out of style as predictably as they do the skin.
 

NYC is on sale

Alexandra Bruell April 14, 2008

Leave it to the fashion industry to remind us of what we can't afford and, like salt in the wound, to create a new buzz phrase to attract international shoppers - "NYC is on sale."
 

PR gets wrapped-up

Alexandra Bruell April 07, 2008

Packaging has long been a marketing tool to lure consumers, but on the PR front it's been more about the product inside around which a PR person drafts the message. Now, in an age where green, organic, and appearance play such a predominant role in the beauty trend category, packaging may be blooming - literally - from trash to a product in of itself for consumers and a tool for PR pros.
 

Blogs in style

Alexandra Bruell March 31, 2008

The fashion world may finally embrace bloggers.
 

Vivacious Versace's

Alexandra Bruell March 24, 2008

When it comes to branding, the Versace's are all over the map. While Donatella, trademarked by her bold look and iconic visibility, talks business and purple luggage, her brother Santo talks politics.
 

Made in Italy, shown at Bergdorf Goodman

Alexandra Bruell March 14, 2008

The Italian Trade Commission (ITC), in its "Global Travel" effort supporting the Italian textile industry, sponsored a Rhode Island School of Design semester-long Textile and Apparel course, in collaboration with 22 Italian fabric and yarn mills.