Fashionista is calling out those fashion retailers that encourage environmental responsibility via messages on printed tees, but do the opposite in their own business practices.

Gen Art, an organization dedicated to showcasing emerging fashion designers and other artists, celebrated its 10th annual Styles fashion show May 19, with the help of its new AOR, 5W PR. The shows' popularity remains a constant since its inception in 1999, but its following and media partners have gradually shifted.

An odd pairing between Barneys and Target is generating a lot of buzz, some that looks pre-meditated, some based on praise, and some on, what was probably a less-meditated, confusion.

Agent Provocateur is the latest example of a company extending its advertising message with dramatic, film-like videos to add buzz.

Two top stories in WWD today show that fashion brands' international tensions with China can both interrupt and inspire business plans in the country.

Tans have faded in and out of style as predictably as they do the skin.

Leave it to the fashion industry to remind us of what we can't afford and, like salt in the wound, to create a new buzz phrase to attract international shoppers - "NYC is on sale."

Packaging has long been a marketing tool to lure consumers, but on the PR front it's been more about the product inside around which a PR person drafts the message. Now, in an age where green, organic, and appearance play such a predominant role in the beauty trend category, packaging may be blooming - literally - from trash to a product in of itself for consumers and a tool for PR pros.

The fashion world may finally embrace bloggers.

When it comes to branding, the Versace's are all over the map. While Donatella, trademarked by her bold look and iconic visibility, talks business and purple luggage, her brother Santo talks politics.