Ted McKenna

 
Ted McKenna is Washington bureau chief for PRWeek. He covers public affairs as well as general PR news in the DC region.
 

Recent Articles

Ahead of the Games

June 30, 2008

The upcoming Summer Olympics in Beijing have sparked protests across the world. For sponsors and other companies, though, the event is a powerful opportunity to connect with China.

Sabin Vaccine Institute hires Hyde Park

June 27, 2008

WASHINGTON: The nonprofit Sabin Vaccine Institute hired Hyde Park Communications to develop new branding for the organization as well as provide strategic communications counsel and media relations.

CRA fights myths about high fructose corn syrup

June 27, 2008

WASHINGTON: The Corn Refiners Association (CRA) launched a new PR and ad campaign to battle what it calls "myths" and "inaccuracies" in the media about the use of high fructose corn syrup (HFCS) in foods.

Measuring success starts by asking right questions

June 27, 2008

In Douglas Adams' book The Hitchhiker's Guide to the Galaxy, a computer program running for seven-and-a-half million years finally determines the answer to "life, the universe, and everything" is 42. This not-helpful answer requires a whole new program to determine what the question was in the first place.

Guam to launch new tourism campaign this fall

June 26, 2008

HAGATNA, GUAM: Burson-Marsteller is helping the Guam Visitors Bureau develop a new branding campaign that will launch this fall to boost tourism from its key Asia Pacific markets as well as the emerging travel markets of Russia and China.

Google-supported group to lobby for universal Internet access

June 25, 2008

A new lobbying group called Internet for Everyone launched this week to push for government-supported, inexpensive Internet access "for all Americans."

WPP to sell Mugabe-associated Zimbabwe agency

June 25, 2008

LONDON: WPP Group said it is moving as quickly as possible to sell a Young & Rubicam-affiliated subsidiary in Zimbabwe whose majority owner serves as communications adviser to the country's president, Robert Mugabe.

WPP reports 10% jump in PR and public affairs

June 24, 2008

LONDON: WPP reported a 10% increase in worldwide revenues from PR and public affairs work for the first five months of 2008.

Trade group challenges high fructose syrup stigma

June 24, 2008

WASHINGTON: The Corn Refiners Association (CRA) launched a new PR and advertising campaign to battle what it calls "myths" and "inaccuracies" in the media about the use of high fructose corn syrup (HRCS) in foods.

Meyer brings diplomatic approach to Fleishman

June 23, 2008

As British ambassador to the US during the run-up to the Iraq war, Sir Christopher Meyer led an embassy staff of more than 400 that interacted with US lawmakers, the media, and the business community in every imaginable sector.
 
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