Given all the interest in social networking sites like Twitter and Tumblr these days, it can be overwhelming for PR pros to understand which sites are worth the investment.

WASHINGTON: As President-elect Barack Obama's team transitions to the White House, a number of groups are building campaigns directed at the new administration and Congress.

At around the same time it became apparent that the slide in the US economy might be far worse than previously imagined, the Wal-Mart Foundation partnered with the Alliance to Save Energy and other organizations to launch a campaign showing low- and middle-income consumers how to combat high gas prices in relatively easy and practical ways.

WASHINGTON: Ketchum-owned lobbying agency The Washington Group (TWG) on November 14 merged with Clark & Weinstock, sister Omnicom-owned government relations and lobbying firm.

Whether targeting the press, lawmakers, or the average Joe, social media has drastically changed the rules of outreach

Ted McKenna held a virtual roundtable in September that discussed the with public affairs experts the trends that are affecting the industry

WASHINGTON: The November 4 election will now lead to jockeying for political appointments in the communications sector.

Shaun Dakin calls it his "15 minutes of fame," but his foresight in creating a nonprofit last year devoted to adding automated political phone calls to the national, voluntary "Do Not Call" registry is generating media attention lasting quite a bit longer than that.

Sundry get-out-the-vote (GOTV) efforts kicked into high gear over the past few days as Election Day looms. They include a number of regional efforts by unions, including AFL-CIO, SEIU, and the International Association of Machinists, as well efforts by pro-McCain or pro-Obama camps in particular states such as New Jersey, Texas, New Hampshire, and Alaska.

Interns are expected to do many things for their organizations. They, in turn, expect an opportunity to learn.