PRWeek Technology - PRWeek US

Technology News

Kayak puts RFP on hold

Aarti Shah June 30, 2009

NEW HAVEN, CT: Kayak.com has discarded its recently issued RFP to redefine its PR strategy.

Black Duck Software conducts social media-focused brand awareness effort

WALTHAM, MA: Black Duck Software, maker of management solutions for open source software, is conducting a brand awareness effort to increase its visibility within the tech sector and its reputation as a thought leader.

VMware reviews agencies for US support

Aarti Shah June 26, 2009

PALO ALTO, CA: VMware is reviewing PR agencies six months after closing an earlier review.

Climate Group hires DKC for NYC September meetings

MacAdam Smith June 26, 2009

NEW YORK: The Climate Group, a nonprofit working to promote governmental and business strategies for a low-carbon economy, has hired DKC to handle media strategy and outreach for Climate Week NYC, running from September 21-25.

Indian telecom hires H&K for global brand awareness

Frank Washkuch June 18, 2009

MUMBAI: Tata Communications selected Hill & Knowlton (H&K) to increase brand awareness of its voice and data-service businesses globally, with the exception of the company's native India.

Journalist Q&A: Kara Swisher, All Things Digital

Aarti Shah July 02, 2009

Kara Swisher is co-executive editor of the Dow Jones-owned All Things Digital. She talks to Aarti Shah about the leaner nature of online journalism and the monetization of Web 2.0.

Now is the time for the tech industry to step up and speak with one voice

Tom Galvin July 01, 2009

To many, Washington is presently viewed as a land of hope and despair.

Despite steps forward, social media measurement still a work in progress

Tonya Garcia July 01, 2009

On June 4, Sysomos, a company that has been quietly operating in Toronto since 2005, launched Sysomos Media Analysis Platform (MAP) and Sysomos Heartbeat.

Quicken reaches money-managing, young consumers with iPhone app

Aarti Shah July 01, 2009

Quicken wanted to reach the 25- to 35-year-old "paycheck-to-paycheck" demographic that is just learning to manage its money.

This month's buzziest Web service: Almost.at

Aarti Shah July 01, 2009

Almost.at is a Web-based tool that allows users to follow events in real time across Twitter, Flickr, YouTube, and a variety of other online services.

CBS News takes interactivity to a new level by linking with Ustream

Beth Kreitsch July 01, 2009

CBS News recently started using interactive video platform Ustream to broadcast live breaking news, original content from cbsnews.com, and a delayed 10pm broadcast of the CBS Evening News with Katie Couric.

CA is ready to speak positively

Frank Washkuch June 01, 2009

After Sanjay Kumar, former CEO of CA, was indicted on financial fraud charges in 2004, the top communications priority was to respond to negative press. A few years later, CA focuses on spreading positive news.

Sears, Kmart open their doors for interactive customer communication

Kimberly Maul June 01, 2009

Sears Holdings Corp. (SHC) introduced MySears.com and MyKmart.com, two new interactive platforms for customers to communicate with the brands, as well as each other.

More b-to-b companies find that social media is an essential business platform

Kimberly Maul June 01, 2009

Social media has changed the way companies interact with the average consumer.

The month's buzziest Web service: Ensembli.com

Kimberly Maul June 01, 2009

Ensembli is a personalized, browser-based news aggregator that requires no additional software and filters content in a way that makes results more relevant for the user.

Technology Blog Posts

The Cycle is your source for the latest consumer marketing commentary. To catch up on the latest communications news affecting a number of consumer industries, from automotive to food and beverage, keep current with The Cycle.

Technology Newsletter

The PRWeek technology newsletter provides news, features, and campaigns focusing on both consumer and b-to-b technology, as well as social-media initiatives from all industries. Delivered every Thursday, this newsletter features news and analysis on new marketing campaigns and emerging issues in the technology space, as well as briefs and blog posts covering the industry.

preview this newsletter | click here to subscribe | view the archive