PHILADELPHIA: Unisys, global provider of technology services, selected Weber Shandwick as its North American AOR following a competitive review.

NEW YORK: CollegeClickTV.com, a Web site featuring video tours of about 200 universities that launched on November 3, is conducting an outreach campaign that targets parents, students, and the outlets they turn to for college information.

IRVINE, CA: Toshiba hired Access Communications as North American AOR for its digital products sector.

BOSTON: Proctor & Gamble's Gillette brand is partnering with EA Sports as part of a global marketing effort to promote the brand to male gamers from ages 18 to 34.

SEATTLE: Starbucks says it is expanding its social responsibility platform and reinforcing its commitment to the communities that produce its coffee through its partnership with (RED) that was announced last week.

NEW YORK: Omnicom Group launched a new agency based in New York that will focus on incorporating mobile communications into marketing plans and media strategy. The new firm, Mobile Behavior, will be managed by Fleishman-Hillard, but will partner with other Omnicom agencies, as well as work directly with client brand managers.

PALO ALTO, CA: Tech giant Hewlett-Packard is reviewing firms to serve as its social and digital media agency, according to a senior source at the company. HP has not previously worked with an agency in this capacity, so there is no incumbent, the source said.

OAK BROOK, IL: McDonald's published its first CSR report in two years in a digital format complete with a blog and videos. Bob Langert, VP of CSR at McDonald's said the company hopes the new format will increase employee and consumer interest in the results, which were released October 29.

SAN FRANCISCO: Global firm Ketchum has acquired technology agency Access Communications.

PHILADELPHIA: Comcast's internal PR team is conducting a media outreach campaign to raise awareness for the new high-speed Internet services it expects to roll out in dozens of markets.