Technique Articles

Travel companies can get far by letting go

Tanya Lewis June 23, 2008

Giving up some control can work to the advantage of travel and tourism entities, finds
 

Health PSAs succeed in shrinking market

David Ward June 16, 2008

Yet spots still need to be both informative and targeted to garner the right attention.
 

Narrow focus can prove to be beneficial

Craig McGuire June 09, 2008

Finding the right angle to pitch is the key for small businesses looking for media coverage.
 

Senior LGBTs require inclusive outreach

Tanya Lewis June 02, 2008

Connecting with this unique audience requires a specialized approach.
 

Steps to ensure a successful introduction

Beth Krietsch May 26, 2008

Research should play an important role in the planning of a new product launch
 

The right steps to place on the rankings

Craig McGuire May 19, 2008

There are many ways to increase your chances of being named on a "Best of" list
 

Webcasts can reach influential audience

Alexandra Bruell May 12, 2008

If done correctly, this forum for information is an effective way to engage the media.
 

Video can come in handy during a crisis

Craig McGuire May 05, 2008

Certain elements can be prepared beforehand and used in a pinch if the time comes, finds Craig McGuire
 

Getting the right message to the press

Tanya Lewis April 28, 2008

Members of the C-suite aren't the only ones who can benefit from media training
 

Finding the middle ground in staffing

Craig McGuire April 21, 2008

While the recruitment of mid-level staffers can be a challenge, it's not impossible.
 
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