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Technique Articles

Finding the right angle to pitch is the key for small businesses looking for media coverage.

Connecting with this unique audience requires a specialized approach.

Research should play an important role in the planning of a new product launch

There are many ways to increase your chances of being named on a "Best of" list

If done correctly, this forum for information is an effective way to engage the media.

Certain elements can be prepared beforehand and used in a pinch if the time comes, finds Craig McGuire

Members of the C-suite aren't the only ones who can benefit from media training

While the recruitment of mid-level staffers can be a challenge, it's not impossible.

Updating sites to offer easier and effective tools brings in a broader audience

Teens always seem to be online, but many offline options exist to reach this audience

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