Timberland is building on its history of CSR with a new program that aims to engage consumers to make a difference.

Giving up some control can work to the advantage of travel and tourism entities, finds

Umpqua Bank is more like a retailer than a bank, says Lani Hayward, EVP of creative strategies. Customer experience is paramount at all 147 West Coast branches and it has a strong identity as a community resource.

The Minneapolis-St. Paul region provides many opportunities for PR professionals.

Poker may not jump to mind as a spectator sport. However, the 39th annual World Series of Poker (WSOP), which began May 30, will draw more eyes than ever if Seth Palansky, director of communications, sports and entertainment, at Harrah's, which owns the event, has his way.

Connecting with this unique audience requires a specialized approach.

Pfizer is taking steps to improve its reputation by shifting its comms strategy to be more open and responsive to the media and other stakeholders

Because New Year's resolutions often involve health, the season presented Jennie-O Turkey Store and Burson-Marsteller with an opportunity to show how Jennie-O's turkey products are relevant to consumers looking for healthy alternatives. The challenge for the "New Year, New You" campaign was to stand out amid the diet coverage.

NetApp's corporate marketing and communications team has worked hard to help redefine the company for a variety of different audiences.

Members of the C-suite aren't the only ones who can benefit from media training