Greenies Pill Pockets are pet treats that hold medicine, making it easier for owners to medicate pets. Doug Pendley, director of retail sales/national accounts, explains that the product originated in the vet channel and hadn't been promoted to consumers. Greenies tasked Trone to help relaunch the product to consumers.

Placing clients on morning shows is becoming harder, but well-focused pitches increase visibility.

It is very important for Big Pharma to learn how to work well with patient advocacy groups

While in the delivery room waiting to give birth to twins last December, Tia Mattson, senior PR and communication manager for Crocs, was busy writing a press release. Given her dedication, it's not surprising that the Colorado-based shoe company hit 1 billion media impressions last year, a number it will likely surpass in 2008.

Student-run PR agencies give those preparing for a career in the industry experience they can't get in the classroom.

On April 16 of this year, Jonathan Bass became director of communications for SolarCity, the Foster City, CA-based provider of commercial and residential solar power.

Agencies have been watching the financial markets for months, and corporate practices kicked into high gear in response to the upheaval on Wall Street.

Safety 1st is a Dorel Juvenile Group (DJG) brand that makes child safety products, including high chairs and car seats.

Sephora has started marketing to the often-ignored disabled community with events that target children with special needs and their caretakers

The relationship between a corporation and charitable effort should be clear and meaningful.