Recent Articles
July 01, 2009
National retailer David's Bridal's (DB) was concerned about online criticism of customer service, and it wanted to create positive online interaction.
June 01, 2009
Tim Tam is an iconic, best-selling cookie brand in Australia that's made by Pepperidge Farm's (PF) sister company Arnott's.
April 27, 2009
Nadine Vogel's career has evolved around her passion for and absolute commitment to helping companies reach the disabled community.
April 20, 2009
Yum Brands is engaging consumers and employees to benefit the World Food Programme through one of its numerous CSR programs.
April 14, 2009
Primo Water Corp. (PWC) hired Porter Novelli last spring to help launch its single-serve water, which is packaged in eco-friendly bottles made from plant-derived bioplastic.
April 07, 2009
Shire asked Porter Novelli, AOR for its ADHD business, to create an unbranded PSA effort to educate consumers about adult ADHD.
April 06, 2009
This tool is a great way to keep employees engaged, connected, and part of the dialogue.
March 30, 2009
The company focuses on community relations and social media to better connect with customers
March 23, 2009
Three years after Katrina, the New Orleans Convention and Visitors Bureau is spreading a message of hope and hospitality.
March 16, 2009
Focusing on past success and new ideas is key for any firm trying to hang on to an account,