T.M.X. Elmo debuts following 19 months of covert preparation
Randi Schmelzer
September 22 2006
LOS ANGELES: Fisher-Price employed 19 months of cloak-and-dagger secrecy to prepare for this week's unveiling of T.M.X. Elmo, the 10th anniversary (or "extreme") edition of its wildly popular Tickle Me Elmo doll.
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