Suzuki adds some pizzazz to the New York Auto Show
Randi Schmelzer
July 31 2006
As the automotive world prepared for the 2006 New York International Auto Show (NYIAS) in April, American Suzuki Motor Corp. (ASMC) and its AOR, PainePR, were determined to craft a distinctive, city-specific effort to generate excitement around both the automaker's exhibits and the event itself.