Click here to download the 2010 entry kit

Overview

For the past eight years, the PRWeek Student of the Year competition has offered undergraduate students a remarkable opportunity to compete for a paid internship and substantial cash prize, all on the strength of their strategic communications ideas and presentation. Sponsored by Hill & Knowlton, the competition is part of the annual PRWeek Awards.

Assignment

This year, students are asked to design a public relations campaign for a client of Hill & Knowlton. The competition allows students to take a real-world problem and apply their knowledge of public relations.

Judging

The judges of the Student of the Year contest will include representatives from Hill & Knowlton, PRWeek, and the featured client.

Winners

Five students are selected from the entries and brought to New York to pitch their ideas to a panel of PR leaders. One college student will be awarded $5,000 and a paid internship at Hill & Knowlton. One runner-up may also win a $1,000 prize and a paid internship at Hill & Knowlton.

Get Involved

Professors: We encourage you to include the assignment in your fall classroom schedule, as work produced under the guidance of academic leaders like you is invariably of a higher standard. 

Students: You will need to use your creativity and ability to think strategically and analytically to create a campaign that ensures the client achieves its desired objective.

Entry fees

Entries for the PRWeek Student of the Year are free.

Entry deadline

The deadline for entry submissions is Friday, December 11, 2009.

How to enter

Entries may be submitted online.  For more information, contact Natasha Mulla at natasha.mulla@prweek.com.