Click here to download the 2009 Entry Kit.

For the past seven years, the PRWeek Student of the Year competition has offered undergraduate students a remarkable opportunity to compete for a paid internship and substantial cash prize, all on the strength of their strategic communications ideas and presentation. Sponsored by Hill & Knowlton, the competition is part of the annual PRWeek Awards.

Assignment

This year, students are asked to design a public relations campaign for adidas basketball and the entry details are as follows:

Adidas is a key player in the sporting goods market with leadership positions in footwear, apparel and hardware. Adidas has a clear mission - "to be the leading sports brand in the world." No other brand has a more distinguished history or stronger connection with sports than adidas.

Adidas has been providing innovative products for the world's best athletes for more than 50 years. In 2006, adidas and the National Basketball Association signed an 11-year global merchandising partnership that made the adidas brand the official uniform and apparel provider for the NBA, the Women's National Basketball Association (WNBA) and the NBA Development League (D-League).

Students must develop a public relations campaign that achieves the following:

• Create an integrated public relations program for the 2009 NBA All-Star week in Phoenix
• Celebrate all the aspects of adidas at NBA All-Star week (athletes, products and events), while bringing to life the idea of elevating kids to the elite athlete game.
• Present adidas products as premium and essential to the conversation and ultimately drive consumers to retail

Judging

The judges of the Student of the Year contest will included representatives from Hill & Knowlton, PRWeek, and the featured client, adidas basketball.

Winners

Five students are selected from the entries and brought to New York to pitch their ideas to a panel of PR leaders. One college student will be awarded $5,000 and a paid internship at Hill & Knowlton. One runner-up may also win a $1,000 prize and a paid internship at Hill & Knowlton.

Get Involved

Professors: We encourage you to include the assignment in your fall classroom schedule, as work produced under the guidance of academic leaders like you is invariably of a higher standard.

Students: You will need to use your creativity and ability to think strategically and analytically to create a campaign that ensures the client achieves its desired objective.

Entry fees

Entries for the PRWeek Student of the Year are free.

Entry deadline

The deadline for entry submissions is Friday, December 12, 2008.

How to enter

Entries may be sent via email to Pilar Mustafa at pilar.mustafa@prweek.com.