Before I step down as the chair of the Council of Public Relations Firms later this month, allow me to paraphrase what certain other chief executives from DC are wont to say every January: "The state of the PR business is strong."

As the cornerstone of Publicis Groupe's PR operation, MS&L is shouldering a lot of responsibility, and indications are that it didn't quite meet its goals. But the firm says it did make strides this year, whether it was in the implementation of new practices, senior-level hires, or key account wins.

Another impressive awards program presented by PRWeek is in the books. It was the first of the season for the industry, with more ceremonies on the way.

One of the valued functions of the Council of Public Relations Firms is keeping our members and the industry informed of the issues that may impact our collective interests.

At a Council planning meeting a few months ago, several of our members were discussing the rising prospects for the PR business.

It has been a gratifying experience serving as the chair of the Council of Public Relations Firms during a year of surging industrywide growth and optimism.

Eighty-three years ago, Edward Bernays defined PR as "influencing people, persuading people, and integrating people with people." If Bernays were alive today, he'd be very confident about the future of our profession.

Anyone running a PR business knows that talent management - be it recruiting, retaining, or training - is foremost in your growth plans.

During a recent client/agency performance review, the client summarized the state of the relationship with his current PR firm by saying: "What you have is a satisfied client. What you don't have - yet - is a loyal client."

The Council of Public Relations Firms advocates for the business of PR, and stays abreast of any developments that may impact our members. We take these responsibilities seriously.