From increased responsibilities to growing competition, the constantly evolving media landscape has created both challenges and opportunities for today's journalists, finds the first-ever PRWeek/PR Newswire Media Survey.

Though talks of a downturn loom over the industry, the current job market continues to provide a plethora of opportunities for PR practitioners in various settings and at a range of experience levels.

Winners will be announced at the PRWeek Awards dinner in New York City on March 6

Dell's expectations for the new super agency Da Vinci are quite high, meaning the marketing world is going to be watching very closely to see if the WPP firm can actually succeed.

PRWeek's staff looks to the future to pick the agencies, individuals, and companies that will be making news in the upcoming year

In a year filled with recalls and resignations, Beckham and blockbuster deals, there were plenty of PR hits and misses. PRWeek's editorial team looks at the best and worst of the bunch.

Much that goes on in politics, the government, and corporate America can potentially fall under the rubric of "public affairs." What political scandal, product recall, or lobbying effort doesn't have an interesting public communications aspect to it?

This year tech was all about the consumer. Web 2.0 hit its peak, morphing everything it touched into a social network or user-generated site.

The biggest media story of 2007 - in fact, the only real media story of 2007 - was the changes being inflicted on the media by the Internet. Every other story was an offshoot of this fundamental dynamic.

Covering the consumer beat in 2007 didn't leave much time for rest. It seemed as if every other week there was another major RFP being issued or a six- to seven-figure assignment being pitched. And getting anyone to talk about those isn't easy.