Sectors

PRWeek devotes signficant coverage to a number of verticals and sectors in the marketing communications space. As such, we provide sector-specific sections for a number of categories, including consumer, healthcare, technology, media, public affairs, corporate, and green marketing.

Healthcare

Wal-Mart makes a healthy decision

July 02, 2009

Earlier this week, Wal-Mart said it would support employer-mandated healthcare, an idea shared by President Barack Obama.
 

Martek Biosciences raises awareness about brain health online

Jaimy Lee July 01, 2009

COLUMBIA, MD: Martek Biosciences launched a campaign on June 23 to raise awareness with Baby Boomers about brain health as well as the company's line of branded health products.
 

Consumer

National Honey Board in consumer review

Jaimy Lee July 02, 2009

FIRESTONE, CO: The National Honey Board is reviewing its $750,000 consumer PR account with plans to award a one-year contract in early November.
 
Virgin Atlantic's 'Vtravelled' site aims to inspire

Virgin Atlantic's 'Vtravelled' site aims to inspire

Jaimy Lee July 02, 2009

The day after Virgin Atlantic celebrated its 25th birthday, the UK-based airline launched Vtravelled, an online travel community that encourages conversation among travelers and provides information about planning a trip.
 

Technology

Virilion hires former Sodexo comms director

Jaimy Lee July 02, 2009

WASHINGTON: Virilion hired Anthony Owens, former director of media relations and issues management for Sodexo as a senior strategic consultant, starting June 29.
 

Orbit Baby selects Loomis Group

MacAdam Smith July 02, 2009

SAN FRANCISCO­: Orbit Baby has selected Loomis Group to develop a PR campaign to increase awareness of the Orbit System beyond the traditional parenting market.
 

Media

Journalist Q&A: Kara Swisher, All Things Digital

Journalist Q&A: Kara Swisher, All Things Digital

Aarti Shah July 02, 2009

Kara Swisher is co-executive editor of the Dow Jones-owned All Things Digital. She talks to Aarti Shah about the leaner nature of online journalism and the monetization of Web 2.0.
 
FTC proposal could vastly alter blogger relations

FTC proposal could vastly alter blogger relations

Julia Hood July 02, 2009

In 1998, a California-based consumer activist by the name of Mark Kasky filed a lawsuit against Nike.
 

Public Affairs

Wal-Mart makes a healthy decision

July 02, 2009

Earlier this week, Wal-Mart said it would support employer-mandated healthcare, an idea shared by President Barack Obama.
 
Under the microscope: SEC's amendment proposals

Under the microscope: SEC's amendment proposals

Tonya Garcia July 01, 2009

The Securities and Exchange Commission has proposed a series of rule amendments that would make it easier for shareholders to nominate directors to corporate boards.
 

Corporate

Virilion hires former Sodexo comms director

Jaimy Lee July 02, 2009

WASHINGTON: Virilion hired Anthony Owens, former director of media relations and issues management for Sodexo as a senior strategic consultant, starting June 29.
 

Levi's 'pioneers' a global interactive campaign

Alexandra Bruell July 02, 2009

SAN FRANCISCO: Levi's launched "Go Forth," a global branding campaign which focuses on a theme of the American pioneer, in an effort to reach its target of 18-33-year old men through social media-based PR and traditional advertising.
 

Green

Deutsche Bank raises awareness about global warming

Tonya Garcia July 01, 2009

NEW YORK: In its continuing efforts to build awareness about climate change, Deutsche Bank unveiled The Carbon Counter, a 70-foot high digital billboard located near New York's Madison Square Garden that tracks the atmospheric concentration of greenhouse gases in real time.
 
Corporate sustainability is key to survival

Corporate sustainability is key to survival

Lou Thompson July 01, 2009

Corporate sustainability is here to stay. The real question is how long it will take for the C-suite and boards of directors to adopt a business approach that goes well beyond the traditional means of creating and developing corporate value.
 

2008 Campaign

Government entities follow Americans' lead by boosting their digital presence

As more Americans have gone online, social media has become essential to public affairs strategy.

DC influencer: Q&A with Tim Phillips, president of Americans for Prosperity

Tim Phillips, president of Americans for Prosperity, speaks to Douglas Quenqua about influence, media, and politics.
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