Sectors

PRWeek devotes signficant coverage to a number of verticals and sectors in the marketing communications space. As such, we provide sector-specific sections for a number of categories, including consumer, healthcare, technology, media, public affairs, corporate, and green marketing.

Healthcare

Country Crock's goes healthy with Small Changes

Jaimy Lee May 14, 2008

Unilever launched an ongoing PR campaign, which focuses on encouraging healthy lifestyle changes, to coincide with the introduction of Omega Plus, its oil-blend spread.
 

Ronald McDonald dares the media to 'Tackle the Tower'

Ivey Overstreet May 14, 2008

The Ronald McDonald House of Cleveland (RMHC) needed to breathe new life into its 6th annual Tackle the Tower campaign, a fundraising event that challenges participants to run up the 37-story Erieview Tower.
 

Consumer

Country Crock's goes healthy with Small Changes

Jaimy Lee May 14, 2008

Unilever launched an ongoing PR campaign, which focuses on encouraging healthy lifestyle changes, to coincide with the introduction of Omega Plus, its oil-blend spread.
 

Dove's 'Real Beauty' is not the image of transparency

May 14, 2008

No one doubts those are "real" women that appear in Unilever's Dove advertisements. They have real curves - hips and all - and even very real wrinkles, sags, and bags in the pro-age ads, which were part of Dove's much-heralded "Campaign for Real Beauty." Victoria's Secret's models these are not.
 

Technology

Togo's selects Terpin for new brand promotion

Aarti Shah May 14, 2008

SAN JOSE, CA: California-based sandwich chain, Togo's, selected Terpin Communications as its AOR to promote the brand among business and consumer audiences primarily on the West Coast.
 

Country Crock's goes healthy with Small Changes

Jaimy Lee May 14, 2008

Unilever launched an ongoing PR campaign, which focuses on encouraging healthy lifestyle changes, to coincide with the introduction of Omega Plus, its oil-blend spread.
 

Media

Country Crock's goes healthy with Small Changes

Jaimy Lee May 14, 2008

Unilever launched an ongoing PR campaign, which focuses on encouraging healthy lifestyle changes, to coincide with the introduction of Omega Plus, its oil-blend spread.
 

NBC's entree may bolster local networks

Frank Washkuch May 14, 2008

At a time when layoffs and buyouts at major metropolitan daily newspapers and national magazines are the status quo, NBC is enhancing its coverage of the New York area market.
 

Public Affairs

First online, on-camera interview of US president

Ted McKenna May 14, 2008

President Bush conducts relatively few press conferences compared with many past presidents, but yesterday he was the first US president to conduct an on-camera interview for an entirely online audience.
 

GOP opposition looks past Clinton to Obama

Ted McKenna May 13, 2008

Republican third-party groups are sharpening their knives in anticipation of an Obama nomination, Newsweek reports.
 

Corporate

Dove's 'Real Beauty' is not the image of transparency

May 14, 2008

No one doubts those are "real" women that appear in Unilever's Dove advertisements. They have real curves - hips and all - and even very real wrinkles, sags, and bags in the pro-age ads, which were part of Dove's much-heralded "Campaign for Real Beauty." Victoria's Secret's models these are not.
 

Caithness 'Powers Up' its support

Craig McGuire May 13, 2008

When Caithness Long Island planned a 350-megawatt, gas-fired power plant for Brookhaven, NY, the power producer started a multi-year campaign to gain public support.
 

Green

Air pollution agency gets KTLA help

David Ward May 14, 2008

Who is your client and what are its media goals?
 

Caithness 'Powers Up' its support

Craig McGuire May 13, 2008

When Caithness Long Island planned a 350-megawatt, gas-fired power plant for Brookhaven, NY, the power producer started a multi-year campaign to gain public support.
 

2008 Campaign

First online, on-camera interview of US president

President Bush conducts relatively few press conferences compared with many past presidents, but yesterday he was the first US president to conduct an on-camera interview for an entirely online audience.

GOP opposition looks past Clinton to Obama

Republican third-party groups are sharpening their knives in anticipation of an Obama nomination, Newsweek reports.
 
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