Sony Ericsson consolidates PR with Burson

Aarti Shah November 13, 2008

NEW YORK: Sony Ericsson (SE) has selected Burson-Marsteller as its North American AOR, consolidating its PR function.
 

Valleywag folds into Gawker

Aarti Shah November 13, 2008

Changes at Silicon Valley's rumor hub; John Edwards reputation on the line; EA aims for women; and more
 

MGM uses YouTube to expand online presence

Kimberly Maul November 12, 2008

This week, MGM introduced channels on YouTube to show full-length movies, popular TV shows, and well-known clips
 

Vitamin Shoppe selects Allison & Partners as AOR

Nicole Zerillo November 11, 2008

NORTH BERGEN, NJ: The Vitamin Shoppe, a retailer and direct marketer of nutritional products, recently named Allison & Partners its AOR.
 

Post-election, politicians begin taking sides

Kimberly Maul November 11, 2008

Automakers make new ally; Army uses webcasts, Facebook tries new ads; and more
 

State Farm to review for firms

Tonya Garcia November 10, 2008

BLOOMINGTON, IL: State Farm Insurance plans to conduct a selective review for a firm to collaborate with its internal communications team on corporate communications and product PR.
 

Iams celebrates 10 years of holiday campaign for pet adoption

Kimberly Maul November 10, 2008

DAYTON, OH: Iams Pet Food is celebrating the 10th anniversary of its pet adoption campaign, "Home 4 the Holidays," with the help of Desperate Housewives star Felicity Huffman.
 

Facebook is a challenging tool for health campaigns

Jaimy Lee November 10, 2008

Facebook is free, and it reaches millions of consumers, often broken down by group. Thus, it can give a healthcare PR campaign access to a targeted, niche audience.
 

Pharma coverage struggles for positivity

David Ward November 10, 2008

The public's obsession with health is big business for the pharmaceutical industry, and it's also driving media scrutiny over the sector.
 

AM spots worth increasingly difficult sell

Tanya Lewis November 10, 2008

Placing clients on morning shows is becoming harder, but well-focused pitches increase visibility.
 
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