Olympic ties earn brands good press

Frank Washkuch September 30, 2008

NEW YORK: Brands aligned with the 2008 Games saw far more positive news coverage than negative, despite pre-Olympic protests, according to a Hill & Knowlton-sponsored study conducted by ComMetric.
 

Prepared 4 Life sets positive goals

Frank Washkuch September 30, 2008

Prepared 4 Life is a Houston-based organization that works with young adults, preparing them for the challenges of life. So what better experience for young adults to learn about finance and personal responsibility than by operating a lemonade stand?
 

Officials discuss government bailout negotiations; criticism for bank Web sites; companies prepare "value pitch" campaigns; and more

Tonya Garcia September 29, 2008

The $700 billion government bailout has much opposition from voters and taxpayers (and even members of Congress), but the message from the government is that something drastic, and perhaps undesirable, must be done.
 

Getty focuses on its image development

Jaimy Lee September 29, 2008

Customer and media education is key as the 13-year-old company discusses its evolution
 

Social pioneers

Aarti Shah September 29, 2008

MySpace's marketing and communications teams are collaborating to expand the site's offerings while defending its core business against rivals.
 

Economists say in petition that White House hyped need for $700 billion bailout

Nicole Zerillo September 26, 2008

Nobel Prize winners send anti-bailout petition to Pelosi, Byrd; Obama urges McCain to join the debate; PETA advocates the use of human milk in ice cream.
 

T-Mobile, Google team up to introduce the G1 smartphone

Aarti Shah September 26, 2008

SAN FRANCISCO: T-Mobile and Google launched the carrier's G1 phone - the first smartphone that runs on Google's long-awaited Android operating system - through a collaborative marketing effort.
 

PayPal names Access AOR

Aarti Shah September 26, 2008

SAN JOSE, CA: PayPal has consolidated its PR function, with Access Communications now serving as its AOR after a competitive review.
 

Solvent financial entities boost comms amid panic

Tonya Garcia, Ted McKenna September 26, 2008

NEW YORK: Financial services companies in good standing are aggressively communicating with customers and the media during this time of great economic uncertainty.
 

TripAdvisor helps charities with its philanthropic effort

Frank Washkuch September 25, 2008

NEWTON, MA: TripAdvisor launched its "More than Footprints" philanthropic campaign, intended to enlist customers to vote for a travel-related charity most worthy of a $1 million donation.
 
 
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