Social media interaction should be done on the consumers' terms

Keith O'Brien November 20, 2008

Recently, I came across another Web 2.0 product that might or might not hold the key to revolutionizing my life and do what no other tool, tactic, or technique has managed to do: get me organized.
 

Big Three aim to explain bailout to media, public

Nicole Zerillo November 20, 2008

DETROIT: While leaders from Ford, GM, and Chrysler were testifying on Capitol Hill last week, their PR staffs worked to educate key media and consumers about why they were seeking financial help from the government.
 

Study finds benefit to teens' online habits

Beth Krietsch November 20, 2008

Online socializing helps teens' tech and lit skills; Shaq enters the Twitter realm; PC Magazine switches to online format; and more
 

Small banks uncover comms opportunity amid downturn

Tonya Garcia November 19, 2008

MIAMI: Smaller US banks are finding unique PR opportunities to assert their healthy states despite otherwise dire economic news.
 

'Consumer Reports' push takes on credit card debt

Frank Washkuch November 19, 2008

YONKERS, NY: On this coming Monday, Consumer Reports planned to begin a public-education campaign to inform shoppers about credit card debt.
 

Focus is shifting for pharma-based firms

Jaimy Lee November 19, 2008

For agencies that rely on traditional pharma PR, diversifying will be key to maintaining business
 

'Tyra Banks' puts Cream in spotlight

David Ward November 19, 2008

Who is you client? What are its media goals?
 

Greenies boosts animal medicine

Tanya Lewis November 19, 2008

Greenies Pill Pockets are pet treats that hold medicine, making it easier for owners to medicate pets. Doug Pendley, director of retail sales/national accounts, explains that the product originated in the vet channel and hadn't been promoted to consumers. Greenies tasked Trone to help relaunch the product to consumers.
 

Detroit auto industry faces tough battle

Ivey Overstreet November 18, 2008

Auto leaders head to the Hill; atheists start campaign; 'The New York Times' shutters sports magazine; and more
 

New Moon Girl hits the Web to secure status with its audience

Kimberly Maul November 18, 2008

New Moon Girl Media, creator of a magazine, New Moon Girls, featuring user-generated content by and for girls ages 8 to 12, introduced a new social networking Web site, NewMoonGirls.com, to expand its brand online.