Recently, I came across another Web 2.0 product that might or might not hold the key to revolutionizing my life and do what no other tool, tactic, or technique has managed to do: get me organized.

DETROIT: While leaders from Ford, GM, and Chrysler were testifying on Capitol Hill last week, their PR staffs worked to educate key media and consumers about why they were seeking financial help from the government.

Online socializing helps teens' tech and lit skills; Shaq enters the Twitter realm; PC Magazine switches to online format; and more

MIAMI: Smaller US banks are finding unique PR opportunities to assert their healthy states despite otherwise dire economic news.

YONKERS, NY: On this coming Monday, Consumer Reports planned to begin a public-education campaign to inform shoppers about credit card debt.

For agencies that rely on traditional pharma PR, diversifying will be key to maintaining business

Who is you client? What are its media goals?

Greenies Pill Pockets are pet treats that hold medicine, making it easier for owners to medicate pets. Doug Pendley, director of retail sales/national accounts, explains that the product originated in the vet channel and hadn't been promoted to consumers. Greenies tasked Trone to help relaunch the product to consumers.

Auto leaders head to the Hill; atheists start campaign; 'The New York Times' shutters sports magazine; and more

New Moon Girl Media, creator of a magazine, New Moon Girls, featuring user-generated content by and for girls ages 8 to 12, introduced a new social networking Web site, NewMoonGirls.com, to expand its brand online.