The 88th annual Children's Book Week (CBW), November 12 to 18, is a time when educators, librarians, booksellers, and families celebrate reading with the theme: "Rise Up Reading!"

For PR firms working in the tech space, trade shows offer the chance to simultaneously build buzz for a product or service, learn about new technologies and trends, and get the buzz on companies that could one day become clients.

WASHINGTON: In an effort to encourage America's youth to form healthy relationships and avoid violent dating patterns, the Centers for Disease Control and Prevention (CDC) has awarded Ogilvy Public Relations Worldwide a three-year contract worth more than $3.3 million to lead its national "Choose Respect" initiative.

As Writers Guild of America (WGA) members near a possible November 1 strike, Hollywood's network and studio execs are bracing for interruptions to their programming schedules.

Over the past decade, gays and lesbians have emerged as one of the most sought-after consumer demographics. Nowhere is this more apparent than in the travel industry.

The idea that being an environmentalist means you should also denounce meat-eating has come into vogue lately.

Select Registry represents more than 400 inns, bed and breakfasts, and small hotels throughout the US and Canada.

In the past year, the rage over trans fats has become white hot. Suddenly - and seemingly all at once - the largest fast-food chains were looking for alternatives. The United Soybean Board (USB) was pushing a soy-based alternative and looked to capitalize on the attention.

Forget meat and potatoes. Americans today increasingly want pomegranate-based drinks, spices such as smoked paprika, and other once exotic items, and the media have responded by increasing the amount of specialty items covered in food sections.

Starting next year, the US government is instituting a plan to get Americans to eat healthier.