Trade Organization Articles

Group aims to change the housing stigma

Ted McKenna April 28, 2008

The National Association of Home Builders works to portray the industry positively in a 'meltdown'
 

'Health' brings flowers into focus

David Ward April 23, 2008

Who is your client and what are its media goals?
 

Publishing group hires Qorvis for lawsuit messaging

Frank Washkuch April 22, 2008

WASHINGTON, DC: The Association of American Publishers hired Qorvis to handle messaging for three academic publishers' copyright lawsuit against Georgia State University.
 

In the spotlight

Marc Longpre March 24, 2008

Partnering with a big pharma entity can be a tremendous coup for a biotech company, but it also presents a number of challenges on the comms front.
 

What would happen in a PR strike?

Robert Amberg March 10, 2008

Everyone seemed so intently focused on the recent strike, where our favorite shows were delayed or pushed back as the writers waited for a better deal (or a fair one, depending on your position).
 

GMF nurtures ongoing transatlantic ties

Ted McKenna January 28, 2008

Institution fosters US-European relationships to support ways to solve pressing world issues
 

Strong coverage on the Web could spoil the party at CES

Keith O'Brien January 10, 2008

If your company's IT guy had requested time off at the beginning of the year or your gadget-inclined friend texted you from a blackjack table last week, it's very likely they both were in Las Vegas for the Consumer Electronics Show (CES).
 

Treasury Department to boost outreach amid mortgage crisis

Ted McKenna December 21, 2007

WASHINGTON: Over the coming weeks and months, the Treasury Department, other federal officials, financial service associations, and consumer advocacy groups are expected to bolster outreach to the public and policymakers as the housing mortgage crisis deepens and increasingly threatens the US economy.
 

AP alters editing process to boost content delivery

Hamilton Nolan December 07, 2007

New York: The Associated Press is revising the way it edits and distributes stories in a transition designed to tailor its structure to the faster-paced 21st century media world.
 

USW reaches out to broaden influence

Ted McKenna December 03, 2007

To boost membership, United Steelworkers is reaching out to sectors beyond its natural focus
 
 
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