Products and Tools Articles

SEC's recommendation impacts PR newswires

Tonya Garcia, Nicole Zerillo August 01, 2008

WASHINGTON: The Securities and Exchange Commission (SEC)'s recommendation Wednesday, July 30, that rules be set to govern how corporations disclose their earnings and other information on their Web sites could drastically impact the newswire business and shift the way IR and financial PR pros execute their communications.
 

Parents gaining influence in the blogosphere

BuzzLogic July 30, 2008

The age-old command to "listen to your mother" doesn't end at adolescence. Avid blog followers are learning that they need to "listen to mothers" as well.
 

Expert Q&A: Alan Komet, VP, Promisec

Tonya Garcia July 23, 2008

This week, Alan Komet, VP at Promisec, a network security company, talks what you can do to protect your company's data and why it's important to the PR industry.
 

Expert Q&A: Kevin Joy, VP, BrandProtect

Tonya Garcia July 16, 2008

In this week's Expert Q&A, Kevin Joy talks about protecting a brand's reputation online and tips for monitoring your brand on the Internet.
 

XBRL outreach underway as SEC considers implementation proposal

Tonya Garcia July 09, 2008

WASHINGTON: With XBRL implementation for the largest 500 public companies looming and research showing that filers are overwhelmingly unprepared for the new system, organizations are continuing, and, in some cases, extending, their efforts to educate the public.
 

BlogTalkRadio, Middleberg reach out to bloggers

Frank Washkuch July 01, 2008

NEW YORK: BlogTalkRadio, a service that allows consumers to create and host live talk shows over the Internet, launched a blogger outreach campaign June 25 after securing $4.6 million in financing during a search led by the Kraft Group.
 

Words like 'fat' and 'sex' sell, Wal-Mart redesigns logo, and Colt 45 graffiti stirs anger in Philadelphia

Ivey Overstreet June 30, 2008

No surprise to many, but buzz words like "fat," "cancer," "money," or "sex" are likely to get PR people press in the general interest media, according to The New York Times.
 

Expert Q&A: Mark Hynes, MD, PR Newswire

Tonya Garcia June 25, 2008

In this week's Expert Q&A, Mark Hynes, MD of IR for PR Newswire and chairperson of the Disclosure Advisory Board (DAB), talks about why the DAB was launched, the group's new white paper, and XBRL.
 

Managing corporate reputation key driver to success

Nicole Zerillo June 24, 2008

ROCHESTER, NY: Corporate image continues to slide in the eyes of the American public, but firms with an effective overall reputation management program climb ahead, according to the recently released Harris Interactive Reputation Quotient (RQ) survey.
 
 
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