Cadbury Schweppes Americas Beverages (CSAB) is using a recipe competition to help promote its leading brand beverage, 7UP, to Hispanic consumers. The effort will be supported by Ketchum, which has worked with the company for almost three years, and 7UP specifically since 2006.

On March 31st, Pizza Hut announced that it was temporarily rebranding its Dallas headquarters 'Pasta Hut' as part of the promotional campaign to introduce its new 'Tuscani Pasta' menu items.

CHICAGO: Encyclopedia Britannica is promoting its online information as a free service to Web publishers, and has hired Holtz Communication & Technology (HC&T) to focus PR efforts on bloggers.

A PR campaign designed by students at Hunter College in New York, and sponsored by the Coach fashion label, is coming under criticism for promoting a fake persona complete with a Facebook profile and blog, according to AdWeek.

PR PROS routinely aim to win clients a guest spot on a TV show or create a great CEO video-blog. Yet communications pros, also tasked with monitoring a video's success as it spreads across the Internet, are increasingly turning to online video monitoring for tracking.

The PR industry as a whole must do a better job of embracing social media, or else they run the risk of losing the battle against the advertising industry.

A car is never just a car. It's a moving expression of many subconscious neuroses, desires, and core values, which, of course, is why car companies spend billions of dollars on corporate branding.

As the race to the White House heats up, Dow Jones Insight takes an in-depth look at the media coverage, heated topics, and winners and losers of public debate over national agendas, making it easy to determine trends and patterns in the media juggernaut.

An analysis by The New York Times found that the Bush Administration's communications team used a group of "military analysts" that frequently appear as experts on a variety of TV networks to skew the media coverage in its favor post-September 11.

Moms talk to each other. True, it's mostly to establish the superiority of their own precious bundles, but talk to each other they do, indeed.