CASPER, WY: Ten years ago the death of 21-year-old college student Matthew Shepard inspired a movement in the LGBT community against hate crimes. Now, the foundation that bears his name is taking time to remember Shepard, continue to tell his story, and engage people with its "Campaign to Erase Hate."

WASHINGTON: The American Cancer Society (ACS) is undergoing a competitive review for its creative firms, including PR, and expects to announce a new AOR in the next month.

Safety 1st is a Dorel Juvenile Group (DJG) brand that makes child safety products, including high chairs and car seats.

NEW YORK: The Wheat Foods Council (WFC), a nonprofit supported by producers, millers, and other industry groups, plans to turn one quarter of an acre of downtown Manhattan into a wheat field for a three-day event.

Though much of the stigma of mental health conditions has abated among the general public, coverage of depression, addiction, and other disorders is still often overshadowed by other health issues.

The relationship between a corporation and charitable effort should be clear and meaningful.

BELLEVUE, WA: The Bluetooth Special Interest Group (SIG), a trade association that promotes wireless technology, is in the midst of a review for an AOR.

Media coverage of non-profits has traditionally consisted of soft feature stories highlighting good people who do good things - especially after a natural disaster or prominent tragedy. However, as nonprofits have grown increasingly sophisticated in their marketing, fundraising, and deciding how to best help people in need, reporters on the nonprofit and charity beat have also modified their coverage.

Even with all the hype surrounding MySpace and Facebook, getting the media and public interested in yet another social networking startup is not easy these days. So when Richard Thompson started Zootoo.com - a new online community for pet lovers — last October, he quickly realized he needed a great idea that would enable the site to quickly get noticed beyond the technology press.

SAN FRANCISCO: The Family Violence Prevention Fund planned to launch a social media campaign today, September 19, in coordination with partner Macy's, to raise awareness about domestic violence. The group, which is working with Barkley for the effort, also hopes to increase funding for the nonprofit.