Family Communications Inc. (FCI), the nonprofit production company founded by Fred Rogers, teamed up with Markowitz Communications to promote its first ever Won't You Be My Neighbor?

NEW YORK: The Entertainment Industry Foundation (EIF), a nonprofit that draws on the entertainment sector, hired Ketchum to promote the recently announced September 5 broadcast of Stand Up to Cancer, an hour-long fundraising event set to air simultaneously on ABC, CBS, and NBC - a rare collaboration among the three major TV networks.

BALTIMORE: United Way of America launched its first large-scale public awareness campaign targeting online media.

Initially a cause-marketing campaign between Hasbro's Playskool brand and nonprofit Boundless Playgrounds, the partnership quickly became something else, says Dawn Wilcox, GM of Allison & Partners. It "evolved into a social impact, grassroots, advocacy, community relations effort... to make sure children have the right to play."

From Asian disasters to SoCal wildfires, Twitter has often been the first source for vital updates

With the PR industry awash in digital-mania, William Murray, president and COO of the Public Relations Society of America (PRSA), wants everyone to take a step back and assess which tech tools will actually help clients.

WASHINGTON: The nonprofit Alliance to Save Energy (ASE) and The Wal-Mart Foundation (WMF) will launch a consumer education effort May 20, offering tips on reducing gas usage through fuel-efficient driving and maintenance.

IRVING, TX: Mothers Against Drunk Driving (MADD) relaunched its 5K walks with a new name, "Walk Like MADD," and more national support for local grassroots efforts to back its issues.

The Ronald McDonald House of Cleveland (RMHC) needed to breathe new life into its 6th annual Tackle the Tower campaign, a fundraising event that challenges participants to run up the 37-story Erieview Tower.

Since joining forces in May 2006, Goodman Media International (GMI) and The Access Project have worked to promote Access Project's mission of creating and maintaining public health programs in Africa.