OAK BROOK, IL: McDonald's increased communications efforts for its second year of helping Hispanic high school students prepare for college.

NASHVILLE, TN: TracFone Wireless, with its AOR Interlex, plans to roll out its government-supported SafeLink Wireless program with a national awareness campaign starting this month in Georgia, Florida, and New York. It also introduced the brand, which is available to qualifying, low-income families, in Tennessee on August 15.

Michelle Obama and Ted Kennedy take the stage; EA Sports embraces video of game glitch; Ticketmaster wants a boost in China; and more.

Olympics aid NBC's numbers; Anheuser-Busch promotes a green message; Daily Candy continues to deliver; and more.

With a higher title come higher expectations. Frank Washkuch learns what it takes to move smoothly into a management post

Opening your own firm can be exciting, but there are many factors to consider. Beth Krietsch talks to those who have done it to uncover the keys to success

Pursuit of an MBA presents challenges to working PR pros, but the benefits make it a worthwhile consideration

Presidential race tightens; Harvard regains top spot in college rankings; more fees at the airlines; and more.

NEW YORK: When BET's video countdown show '106 & Park' celebrated its 2,000th episode on August 20, the network also launched an online social community, 106 & Park Connect.

Old school brands help marketers' budgets; Microsoft takes on Apple with new ads; trans fat gets a bad rap in Massachusetts; and more